Chat with us, powered by LiveChat Inrico Powers Communication for the 10th Shenzhen Marathon
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On December 1st, the Shenzhen Marathon celebrated its 10th anniversary, welcoming 20,000 runners from around the globe to the vibrant city. From the iconic Shennan Avenue to the scenic Bao’an Coastal Plaza, participants experienced the charm of Shenzhen while competing on this thrilling course. As the official communication partner for the event, Inrico provided reliable, high-quality communication services and professional technical support for the second consecutive year, ensuring the seamless operation and safety of this international sporting spectacle.
Challenge
The Shenzhen Marathon spans a full marathon distance of 42 kilometers, passing through multiple districts. Its large scale necessitates coordinated efforts across numerous teams, including the organizing committee, medical staff, referees, and volunteers. Traditional analog or digital radio systems often struggle with coverage limitations and high deployment costs, making them inadequate for an event of this size. The challenge was to deliver a reliable, scalable, and efficient communication solution capable of supporting wide-area coordination, real-time response, and the dynamic needs of the event.
Solution
Inrico deployed a tailor-made wireless communication solution to ensure smooth information flow and precise coordination throughout the marathon. This solution leveraged Inrico’s advanced Push-to-Talk over Cellular (PoC) technology, addressing the complex demands of the event with the following features:

Wide-Area Coverage and High Scalability
The PoC terminals provided by Inrico retained the traditional “push-to-talk” functionality while overcoming the limitations of narrowband systems. This allowed seamless communication across the expansive marathon course, enhancing coordination among widely dispersed staff and security personnel. The solution ensured stable and uninterrupted communication across all critical areas, supporting real-time updates and instant responses.

Smart Dispatching Platform
Inrico’s smart dispatching platform demonstrated exceptional flexibility and adaptability for multi-department collaboration. The platform allowed the creation of independent communication groups for different teams, ensuring efficient internal communication while preventing cross-group interference. Key information could be broadcasted to all relevant personnel with a unified command feature, guaranteeing that critical instructions were promptly received.

Dynamic Event Management
The platform’s integration with cellular networks eliminated the need for a dedicated communication infrastructure, enabling the rapid addition or removal of devices as required. This capability allowed the system to adapt swiftly to on-site changes, addressing the dynamic nature of the event and ensuring uninterrupted communication throughout the day.
Inrico’s communication solution played a vital role in the success of the 10th Shenzhen Marathon, ensuring efficient operations and the safety of participants and staff alike. By providing a cutting-edge PoC system and intelligent dispatching platform, Inrico empowered organizers to manage the complexities of a large-scale international event seamlessly.
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